In this year’s Living Group ranking, the company shot up the rankings from 78th place in 2017 to 8th place in 2018.
When compiling the ranking, the research and branding company looked at the websites and social-media offerings of the 100 largest asset managers worldwide aimed at local intermediaries. The assessment focused on the quality and the functionality of the offers.
In recognizing the improved digital presence of DWS, Kate Shaw, Chief Executive Officer of Living Group, said: “DWS is really focusing on its brand and the values it strives to represent. It is one of the most forward-looking companies in the top 100.”
DWS received particular praise from Living Group for its bold and progressive rebranding and its expert profiles, as well as for its meaningful insights, its role as a thought leader, and its successful use of innovative tools.
“We are proud to have received recognition for the development of our brand – for the creation of high-quality content and the intelligent approaches to how to deliver it to our target groups. In 2019, we will further step up our activities relating to the provision of content via digital media and the use of innovative tools, such as virtual reality,” explained Alexander Maresch, Global Head of Brand at DWS.
The complete ranking can be found here.